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With a history dating back to 1884 our product portfolio balances heritage and innovation providing an outstanding range of leading spirits brands.



STROH is the leading spirits brand from Austria and is sold in more than 40 countries all over the world.

When Sebastian STROH distilled his first liquor in 1832 in St. Paul in Lavanttal, Carinthia, he started an Austrian success story that has continued for more than 180 years. This recipe has been handed on for generations and retained in its original form.

STROH is an "Inländer Rum" which is a trademarked Austrian specialty produced 100% in Austria since 2009. The rum is refined with the best essences and aromas giving STROH its distinctive characteristics that are famous around the world, and that connoisseurs associate with Austria.

A delicate rum with an aromatic taste and harmonious unique notes, STROH is ideal for cocktails, hot drinks, fine cooking, sweets and pastries.

We distribute this brand under an agreement with Stroh Austria GmbH.

*Product packaging and available sizes may vary across markets and are subject to change.